10.  Establish a rapport with your existing & potential clients (aka “fans”) develops trust.

9.  Expand e-news database by providing newsletter signup on your page

8.  Ask other professionals that are experts in complimenting businesses to post a link to a blog/article they have written to your page develops a more meaningful relationship with your “fans.”  

7.  Post research data on your page to establish yourself as an expert in your industry.

6.  Run “click & share” drawings to encourage existing “fans” to share your page posts with their friends to expand your reach.

5.  Post event info where a representative of your business will be present even if your business is not the HOST of the event.

4.  Post sales, promotions and new product/service announcements coupled with a contest that encourages your fans to SHARE the information.  (drawings/give aways)

3.  Take part in a “cause” and encourage your fans to participate.

2.  Use your page to cross-sell the products and services of your business network members. 

1.  Search engines LOVE social media.  AFTER you have developed a search engine optimized website, adding social media is like BAM! Kicking it up a notch.