I don’t think it’s “new information” that, in order to keep up with the times and the competition, a business needs to have a Facebook page. (A Twitter page is a good idea too, but that’s a story for a different blog.) I have noticed so many businesses have been quick to jump on the bandwagon by setting up their Facebook page, but then they forget to pull the reigns to actually MOVE the “wagon.”
You can’t just create a Facebook page and expect people to knock down your doors.
What are some things that you need to know to make Facebook work for you?
First: To be competitive on Facebook first you need “fans” or people that LIKE your page. Below are a few ways to acquire fans.
- Put a link to your Facebook page on your website.
- Put a Facebook icon/logo on all print material so that people that aren’t visiting your website know that you are on Facebook.
- Put a Facebook link on all electronic newsletters and contacts with your customers.
- Advertise on Facebook.
Second:Encourage interaction among your fans. That is the whole point of “social networking” – being social. Below are some ideas of how you can generate some activity on your page:
- Offer exclusive discounts for Facebook fans and ask them to share the offer with their friends. Something like: “Facebook Fan Appreciation Day: Today only 10% off hats. Make sure to share this offer on your page so that your friends can take advantage of this special offer too.”
- Offer a drawing for participation. “Make a comment on our page to be entered to win a $25 dollar gift certificate.” or “Click and share our photo album for a chance to win