Newsletter

Achieving Top Rankings
Check it out!
October 2005

I hope this newsletter finds you all doing well. As many of you have noticed, it has been awhile since the last publication. Please accept my apologies -- I was putting client's needs before the need to publish a newsletter.

This issue is going to have more than the typical duo of client spotlights, simply because I have added more than a few clients since the last newsletter! There is some exciting stuff going on on the internet these days, so you won't want to miss these sites.

The article I have chosen is actually part of a larger article, and is to remind you of the basics of search engine optimization. Parts of the article are taken from Robin Noble's article titled "Chasing the Search Engines' Algorithms".

Read on...

Five Basic Steps
Achieving Top Rankings with Search Engines

1. Forget about the search engines. Yes, you heard me correctly. The search engines aren't and nevër will be your "ideal target audience." They don't buy your goods and services. They're not who you should be trying to please with your Web pages and site. Instead, write your Web page content for your target audience.

2. Don't ever forget the basics. Continue using your main keyword phrase prominently in your title tag, META description and keyword tags, link text, body, heading tags, and so forth.

3. Focus your keyword-containing tags and body text on one keyword phrase only. Each page should be focused on one keyword phrase, and each page should have its own unique tags.

4. Write well-crafted content for your Web pages, and add new content on a regular basis. If content is king, context is queen. Focus on your keyword phrase, synonyms and related words, and surrounding text.

5. Remember that both on-page and off-page factors are important. Don't sacrifice one for the other. On-page factors are your tags, body text, prominence, relevance, etc. Off-page factors are link popularity (quality and number of your inbound links) and link reputation (what those inbound links "say" about your Web page when they link to you).

AdventuresOutdoor.com
Outdoor Trips & Excursions

This site has exciting to bring into the world. Terry Claudell, founder of AdventuresOutdoor.com is a man who loves the outdoors and his ultimate dream was to bring that fun and excitement to others. Keep your eye on this site, because Terry has a lot of ideas on how he can continue to make it grow!

Click here to view their site!

A Smile in a Basket
Check out this look!

We were so excited to have BARRgraphics design this site. They do such awesome graphic design work, and Nancy at Smiles Delivered couldn't be more pleased with her new site. At Smiles Delivered, gift giving is the specialty. They collaborate their professional experience with your need. Whether your need is corporate or personal, visit this website and deliver a smile today!

Visit Smiles Delivered

A New Look
Cleaning it Up

Joel Cansler is a commodity trading and futures broker. He had a website, but it wasn't helping him to achieve his goals. Together with Ginasis, he cleaned up the look of Liberty Commodities, and now Joel can focus on his greatest asset, his customers!

Check out Liberty Commodities