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Content Has IT
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January 2006
Can you believe we are starting another New Year?! WOW...I
know it sounds cliché, but I'm really beginning to wonder where the
time REALLY goes? I hope that you each had a wonderful holiday
and that you will find peace and prosperity in the upcoming year.
Well, I've said it before, and I'll say it again...It's all about
the content. I realize that there have been a few newsletters
on this subject, but I just can't say it enough. You want the
key to search engine rankings? Then slow down and take a long
look at the content in your site. Put on your "customer" hat
and try to see if the content in your site is relevant to your
business and then figure out how to add more.
Read on...
Google Says...
Add more relevant content to your site to improve site ranking
Top search engine ranking analysts are agreeing...if you want to
know what the top-ranked pages on Google have in common, start
reading their content! That's right. The majority of
these sites have good, well-written content that is relevant to the
subject of their site. It's like your birthday all over again
on these sites...you click on them, open them up and inside you find
amazing, interesting and well-written text that basically anyone can
understand!
Joel Walsh of UpMarket Content, a web content provider, explains
that most top-ranking sites have the following in common:
- Updating: frequent updating of content, at least once
every few weeks, and more often, once a week or more.
- Spelling and grammar: few or no errors. No page had
more than three misspelled words or four grammatical errors.
- Paragraphs: primarily brief (1-4 sentences). Few or
no long blocks of text.
- Lists: both bulleted and numbered, form a large part
of the text.
- Sentence length: mostly brief (10 words or fewer).
Medium-length and long sentences are sprinkled throughout the
text rather than clumped together.
- Contextual relevance: text contains numerous terms
related to the keyword, as well as stem variations of the
keyword.
If you aren't sure if YOUR website is falling into this category,
then ask! Ask everyone that works in your office, ask your
friends and relatives, ask me. You'd be surprised how many
people love to give their opinion. Then, take that information
and comb back over your site.
Is it worth the time? You decide. Let me explain what
the time might mean to you:
- You discover that your content is bad so you fix it.
- YOU are now more proud of your site and are no longer
embarrassed to send someone the link to it.
- People visiting your site will be impressed by the
professionalism of the site.
- People will be impressed with how much knowledge about your
product/service that you/your company has.
- Most importantly, Google just might boost your site ranking,
which translates into more traffic and an increased number of
customers!
The "executive decision" is yours. Let me know if I can
help you out.
Happy 2006!
Gina L. Madison
President/CEO
 Proximity Wireless
Wireless Solutions
This site was exciting for me because I learned something new
that I think everyone in this age would benefit from knowing. Did you know that if your
wireless connection was weak (ie., can't use your cell phone in your
office or the network signal barely reaches your office) that
something can be done about it?! Maybe I was the last person
in world to find this out, but I was so amazed to know that
I didn't HAVE to complain about a bad wireless connection because
Proximity Wireless can fix it.
Click here to view their site!
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This site was completed in collaboration with
Entrepreneur Advertising
Group (EAG).
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Personal Insurance
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