Website Development & Branding Suggestions When you're developing your website, your audience is what should be at the front of your mind. What makes them tick? What do they respond to? How can you reach them? What is YOUR voice? Figure out how you want to relate to your audience in both written and visual
Website Development Suggestion When you're a new business, a website can feel like a daunting task. Don't be afraid to ask how to get started. At Ginasis, we don't expect you to come to us with all of the information that we need to get started on your project. All we ask is that you
Social Media Suggestion Just because you have a personal Facebook page, doesn't mean you are a social media pro. At minimum, you should be posting on your social media sites at least twice per week, and people like it when you get personal. Afterall, what is it they say? "All work and no play..." Once
Website Design Suggestion Stock photos are fine, but sometimes they aren't appropriate. For example, if your business uses a specific machine to provide your trademark service, then a stock photo of a similar machine would probably not be appropriate. Go the extra mile!
Internet Marketing Suggestion When you have a specific type of product that you're selling, you need to keep the internet visuals fresh and up to date. It's worth it to have fresh photography, as then your customers always know what you have in your store. We're not talking shopping cart images here, as oftentimes storefronts
SEO Suggestion What is it they say, "if it isn't broke, don't fix it?" Sometimes, the same can be true about Search Engine Optimization. Mastering Google is like a balancing act: one wrong move and you're out. Be mindful of the changes you do to your website and make sure whatever it is isn't going to
Website Development Lesson Building a website from the ground up can be tedious and is time-consuming. You have to think of it as training for your front desk staff who is a available to customers, 24-7-365. You have to step out of your own head and look thru the eyes of someone who knows nothing