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it’s not all about you

Within the past month, I have posted several blogs on the topic of Facebook and its application in the world of business including our first post, "so you have a facebook page" which gave hints and tips on how to build your "audience;" "top 10 facebook benefits for businesses" (self explanitory); and "using facebook as

using facebook as your business

This post is a companion piece to the blog just posted a few days ago, top 10 facebook benefits for businesses.  First, I recommend you use your personal Facebook page for personal business and “Fan” pages SOLELY for business. Connecting with business connections is ok on your personal page as long as you are ok

top 10 facebook benefits for businesses

10.  Establish a rapport with your existing & potential clients (aka “fans”) develops trust. 9.  Expand e-news database by providing newsletter signup on your page 8.  Ask other professionals that are experts in complimenting businesses to post a link to a blog/article they have written to your page develops a more meaningful relationship with your

where are the customers?

I see it happen time and time again.  Maybe it has happened to you/your business? You work really hard building a website, but you don't have the customers you thought you would.  Afterall, YOU are excited about your product/service, shouldn't everyone else be? You built it ~ why didn't they come? There are two primary

so you have a facebook page

I don't think it's "new information" that, in order to keep up with the times and the competition, a business needs to have a Facebook page.  (A Twitter page is a good idea too, but that's a story for a different blog.)  I have noticed so many businesses have been quick to jump on the bandwagon

how internet copy affects your bottom line

Though I originally wrote this article six years ago (yes, I said SIX), I found the contents to still be relevent to today's internet marketing strategies. I had written the article after teaching a seminar titled "Marketing Your Website." The topic of Net Copywriting was an integral part of this seminar. Net Copywriting is the

your grandma’s branding

I have been paying a lot of attention lately to how businesses brand themselves.  Who am I kidding?  I ALWAYS pay attention to branding.  Something that I thought of was how all business owners could probably learn a lesson from their grandma.  Well, at least they could learn from mine. Like most women (and men,